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Marketing and Design

I Centri Stile

Knowing the market and anticipating our Customers’ needs is integral to the success of the Group.
The Marketing and Design teams work very close in order to identify trends and define the best structure of new collections. For every brand of its portfolio, the Marketing department fixes strategies and marketing plans, identifying the investments that are most suitable to reach the positioning of each Collection.

The team plans and carries out marketing and communication activities aimed at the Customer, carrying out visual merchandising and trade marketing projects.

The Design department of the Group create innovative Collections, balancing aesthetic needs with the technical requirements of the product.

Design is made of several strategic activities, like the identification of new fashion trends, the analysis of new combinations of colours and materials, the development of drawings and prototypes, which give birth to the models of the new Collections, for Safilo licensed and house brands. The development of the new Collections is entrusted to the creativity of our designers, who, in collaboration with our Research and Development Department., design innovative Products for our Customers.

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